Are you a business owner? If you do, you know how hard it can be to promote yourself. However, in the modern age of technology, it is much easier to spread the word about your business than ever before. Online video marketing is an excellent marketing strategy. Check out these tips to make video marketing reach a large audience for your business.
Don’t be scared by video marketing. Creating videos is as simple as having a tripod and video camera. You can show customers your workplace, manufacturing center or just discuss your expertise.
You should not be intimidated by video marketing. Making videos is easy and all you need is a decent camera and a steady surface. There are several things you can do on video including product demonstrations and talking about how the product in question is made.
Make sure all your videos are 20 minutes or less. If you are demonstrating a certain product, feel free to use up to twenty minutes so you can show all its features. If you are only advertising a special, keep your video to no longer than 10 minutes.
Do not spend a lot of money on video production for marketing content. Just because you have a higher production video, does not mean the impact on your bottom line will be greater. Even major computer manufacturers have found success in using simple videos made by individual employees.
Spending a lot of money and time on a video does not mean it will yield better results. You do not necessarily need to spend a fortune to produce a high quality video. Even large corporations, like Dell, have benefited from simple videos produced by single employees.
Many marketers find that working in groups makes video production a smoother, more productive experience. These people can be members of your family, your friends or fellow members of a club, and they do not have to be people from your workplace. Be certain to give credit upon the video’s conclusion.
Video marketing doesn’t give you much time to catch viewer attention. It is important to make a strong impact in the initial 15 seconds. Draw them in quickly so that they will stick around for the video’s entirety.
If you wish to have a good video, a high production value isn’t always necessary. You don’t need professional gear if you can keep the image focused and balanced. It’s not even necessary to use fancy scripting, or to feel like you are in the know with what you’re doing. Relax, talk to the camera and edit what you do not need in your video, later. And in some cases, you will not even have to edit your video before publishing it. A slideshow or screencast can get the message across in some cases.
Many marketers find that working in groups makes video production a smoother, more productive experience. You do not necessarily need to involve colleagues, as you may decide that friends, family members or other acquaintances are well-suited to the task. Most people will happily agree to help in exchange for seeing their name in the final credits.
Try to stay on topic and keep focused with each video. If you aren’t prepared, it’s easy to become distracted. Write an outline of your script, and keep that with you during your filming. Being specific can really help you successfully market your product.
Make a video detailing how to utilize your product correctly. You will be helping people who have already purchased the product as well as those that have not yet gotten their hands on it.
YouTube should not be ignored. All video marketing efforts need to begin here. Additionally, YouTube offers free video hosting for their users. This is also a very popular website. This means your video is out there to be seen here.
Your content must be intriguing. Make your video really pack a punch. Millions of people visit YouTube every day, but people won’t watch your video if it doesn’t interest them. Something that provides great information or entertainment is best. A good video, along with good marketing, can mean great success.
If you want people to purchase something, it is important to have a visible and working link. If possible, include this link in the video player. Doing so ensures the link stays with the video even when embedded.
Bring along a video camera if you are attending any public events like trade shows and conventions. You never know when you will come across an expert in your field or want to document a particular moment. If you are offering a speech, always have it recorded.
Try to create content that will intrigue viewers. Interesting, fun, newsworthy content keeps people coming back for more information about your business. Popular video hosting sites such as YouTube can expose you to many potential customers, but there is no way to attract them with boring videos. People want to watch entertaining and informative videos. The more interesting, the more viewers.
When you put your video on Youtube, you should always answer your comments. Reading other viewers’ comments can influence someone’s opinion before they even view the video. If the majority of comments are spam, explicit or hateful, it may adversely impact your view count. If you don’t want to spend your time moderating comments, you may want to disable them altogether.
Include an opt-in form on your video page to get people to sign up for your mailing list. If viewers want to learn more about the video’s topic, they can sign up. This also allows you to pitch your product to them as well.
Don’t just post your video onto YouTube. You should also post the video on your own site. People will be able to view your video and they will get great information on your business. Do not fear losing viewer volume, since Google tallies video views no matter if they come from YouTube or from a video embedded elsewhere.
Remember to always share your video. Distribute it to any of your email contacts who might be interested. Create a blog post that describes the video on your website. Send emails that include the video link to current customers. Post your video on hosting sites or social media sites. The important thing is to get your video out to the masses.
Are there any questions you hear often about your business and products? Use your videos to give answers to these questions. Your customers will gain confidence in your business if you’re able to anticipate and answer their questions.
Comments will have to be moderated on YouTube videos. Some viewers base their opinions on what others have said regarding a video, and harsh, nasty commentary can be devastating to your goals. Turn off comments if you don’t have time to moderate them.
Try not to be overt in your advertising. If all of your videos are little more than sales pitches, audiences will lose interest fast. Make your videos helpful with tips, fun trivia and answers to common questions.
You need to be yourself in all videos. Viewers will appreciate being able to relate to you. When customers find you trustworthy, they will purchase from you instead of your competitors. Your face will also become entwined with the product your customers purchase.
Provide a video which discusses who you are, what you offer and why it is important that viewers opt-in to your mailing list. This incentive can be anything from a detailed report, eBook or list of useful tips. Once they associate your face with the brand, your sales pitch is likely to sound more appealing.
Most people enjoy a good story. Do you have a story about your business or the products you provide? Share footage from charity functions you have attended and discuss all aspects of it. Include customer stories too.
Always start your videos with a genuine and friendly greeting. Introduce yourself and your business before getting to your content. When you come to the end of a video, be friendly and remind people of your name and the name of your business.
Make videos on how to do things as a way of marketing. Make sure it is a complete video with all the necessary information. Your viewers will not be happy if they watch a how-to video that only instructs them to purchase some product in order to receive the guide. These videos should convey a positive image of your company.
You can always have a video instructing others how to do something in order to market your product. Don’t leave anything out when making it, however. Nothing frustrates people more than watching a video that directs you to buy a product or information to get the complete “how-to” guide. If you respect their needs in your video, they will have more respect for your product.
If you do not feel comfortable shooting a video of yourself, consider using screenshots. You may have wanted to create a video but aren’t sure because being on the screen makes you uncomfortable. However, the thing you can do in this situation is to do a voice over. You need to just record yourself speaking and then transfer it to a video of your product.
Successful marketers know the importance of responding to comments. Some viewers will ask questions about your product or your business. Make sure you moderate your comments well and respond thoughtfully.
Start your videos with an engaging question or a common problem that is related to your business. Over the course of the video, you should’ve answered any questions the viewer may have had. Be sure to ask them to share the video with other people who may be interested.
Be honest with your viewers, and be specific about the content of your videos. Put your explanation in the description box as well as mentioning the video’s goals at the start. If they are interested in the video, they will keep watching the video.
Podcasts are an under-used component of video marketing. This gives you more opportunities to market your business, and you can even charge a small fee for your very best videos. When advertising, you should keep the fee low and the content high-quality.
Conclude each video with question for your viewers. The viewers will remember the video, engage in conversation with you, and allow others to see it through their feeds.
Keep things real in your videos. If you exude honesty and sincerity, viewers are more likely to have faith in what you tell them. When they can’t trust you, they won’t share the video.
Remember that there is a total of 10 seconds to grab a viewer’s attention. Once you have their attention, you will have them for the whole video. However, you are probably wondering how to actually grab their attention? This really depends on what people you’re targeting and what types of things you’re talking about in the video.
In conclusion, a great way to promote your business is through video marketing. There are millions of people watching videos on the Internet at any given moment. Thus, you should avail yourself of that fact. Use the tips from this article and focus on creating quality videos and sharing them with your audience.
When you put a video on your website, don’t use auto play. Make sure your customers can play the video themselves. Perhaps your client is not expecting to hear sound, or even worse, is located somewhere where sound is unacceptable. Let them press play on the videos if they wish.