Does your business have a Facebook page? You could be missing lots of potential customers if it isn’t. If you do, you should make sure to do everything right to reach those customers and avoid any behaviors that will annoy them. Keep reading for valuable ideas on implementing a successful Facebook marketing strategy.
Consider using Facebook advertisements. Regular posting, while valuable and beneficial, only goes so far. To attain more reach into your market, you should try purchasing Facebook ads. The cost is negligible compared to the potential gains.
Talk to your fans. Be aware of whatever people post on your page. You would be amazed at how helpful the public can be with marketing ideas. Do not neglect your following, as they are the keys to your success.
If you are using Facebook to get your services or products to your customers, you need to make your page unique. This can be done by creating a more colorful page and adding things like lots of photos. Facebook users usually respond better to these pages compared to plain ones.
Consider holding online contests as a means of your Facebook marketing plan. Provide fans with coupons or even a product when they share or Like your page. Always award the prize though; you don’t want to be viewed as dishonest.
If you use Facebook Offers you will be able to promote whatever contest or freebie you’re giving to people through your website. You only need to post the offer and then change it to Promoted Post on your wall. If you have an offer that’s great you may want to promote it to people that aren’t fans as well.
Facebook marketing involves making sure your page is memorable to users. You can do so by giving your page an attractive and eye-catching design. Plain pages don’t get the attention professional looking pages do.
Target advertisements directly to your customers by using the “custom audiences” tool. Conversion rates go up and costs go down thanks to leads more easily being turned into sales.
Use custom tabs to make your page stand out. Such tabs let you arrange information on the Facebook page in a manner that works well for your visitors. Deals, contests and promotions can be organized with their own tabs.
You need a good fan base when you are using Facebook as a marketing strategy. This means you probably don’t need to put a lot of money into your marketing until you’re able to build up a fan base of 5,000 or more people. After that threshold has been reached, your conversion rate is going to start marching.
With custom audiences, you can target your ads more effectively. This boosts your conversion rates and keeps down your campaign costs as many people advertise to change their leads into full sales on the site.
Look into buying ads through Facebook. You can customize your ad by having people of a certain age or gender view it. The number of ads will depend on your budget. There are no long-term commitments. Your ad can be taken down at any time.
The key to successful marketing with Facebook is having a strong base of fans. Not too much investment should be put into any promotions until you have thousands of fans. This will allow you to market to a larger audience so that your expenses do not go to waste.
Choose updates carefully. Your followers will lose interest quickly if the content in your updates routinely has no value. Updates need to be entertaining, helpful, or educational. Try using Facebook Insights to see which updates are more successful than others so you can create similar content for the audience.
Think about purchasing a Facebook ad. The ad can be targeted to users of a certain gender or age. You will also be able to set up a budget so you can advertise only as much as you’d like to. One of the advantages is that a long term commitment is not required. When the promotion is over, you can put an end to your ad.
A company that only interacts with a client infrequently, like a car dealership or a Realtor, does not require a business page on Facebook. Your customers will want to read your posts everyday on Facebook. Invest in ads targeted for Facebook instead.
If you receive a “like” from someone, give them a special offer. Likes are a good way to raise the profile of your page. You can give away coupons for your product or maybe free samples. You could give it out to everyone or just have one winner. They will click very fast if there is something free in return.
Give your audience a spot on where they can sign up to your Facebook page. If you give them a free product or coupon for liking your page, they will be more interested. Contests are a sure-fire way to get people excited and interested in your page.
Your main goal is to gain more customers and sell more product, so that’s why you set up a Facebook page in the first place. So set a monthly goal for a particular amount of products sold. While “likes” have their place, they don’t necessarily mean that anyone is buying from you. If you’re not getting the sales you need then it may be time for you to rethink the strategy you’re using.
Use real resources when marketing on Facebook. Facebook is important and marketing on it will take real effort. Anyone who takes over this responsibility cannot be working on 20 other projects; Facebook marketing will never get the time that it deserves to reach its full potential. Hiring someone may be the best bet.
Your posts need to be interesting and useful. Your followers must be able to benefit form every single post that you make. Try not to “sell” too much, though, or your followers will quickly tire of seeing your name pop up on their news feed.
Be sure to establish a personality for your brand. If your posts are boring, they will assume your brand is, too. Show some personality, but try to make sure you are always professional.
Do not assume that Facebook is your best option for social media marketing. While Facebook is wildly popular, each demographic has its preferred social site. Try researching your target market to learn about the social networks they are using the most before starting your campaign.
Only use images that are professional on your page. These photos need to have something to do with your business. If you want to use personal pictures, be certain to use great cameras and only post positive images.
Be sure folks are able to “share” content via your Facebook presence. If the content you provide really strikes a chord with your followers and visitors, they’ll likely want to tell their friends about it. Interaction and sharing are at the heart of what Facebook does. Providing your audience with useful information will ensure that they return to your page. They will also be more likely to pass that information along to other potential customers.
Encourage interaction as much as possible. Allow conversations to continue when they start on your posts. If you get rid of a post or tell others that they need to change the topic, it could offend them. You should only intervene if offensive statements are made.
Look for great leadership opportunities. Facebook offers you many opportunities in building up your leadership role in your niche. Try to find ways to answer questions or make insightful comments in your niche area. This gets your brand out to more people, which means more fans for you.
Ask customers if they’ll post their reviews on your actual Facebook profile. If someone comes to your page to investigate your products, they could be encouraged to buy if they see positive reviews. Having past customers post their experiences with your company on your Facebook page can help prospective customers make a decision.
Maintain a constant relationship with your subscribers on Facebook. Just as you would with in-person conversations, building good relationships on Facebook will help your sales in the long run. Fresh and simple content is king. Also, reward those who are most loyal to you by offering them special promos and deals.
Always ask your followers to share your updates with their friends. You can encourage this sharing by offering discounts, coupons, or sweepstakes entries to everyone who shares an update. You can also make it a big giveaway by giving all your subscribers a coupon code when a certain goal is reached.
Run contests on occasion in order to get lots of “likes.” You can offer discounts or a nice prize once your goal of likes is met. This brings in more subscribers and gives an opportunity to the winner to comment on the prize or free offer.
Know that event sharing is something that is very useful if you’re a business owner that has a Facebook page. For instance, if you’re planning on attending a trade show, create an event and show your fans where you are going. The added benefit is that Facebook reminds your audience of the events so you don’t have to!
Look out for those who may attempt to sabotage your Facebook marketing. Everyone has someone that hates them, but on Facebook it is very easy to type a few words and make a negative impact on someone else’s life. To secure yourself against that, you must be on top of any comments that people post and remove undesirable contact immediately.
For anyone with a retail location, utilizing the “check-in” option on Facebook is a great idea. Let your customers update their status by checking into the store as well. Their friends will note the regularly visits to this business and may be intrigued to find out more about you.
When you’re celebrating milestones, celebrate with your fans. Send a short “thank you” message to your friends list and make sure to announce a celebration on the main page. This will build your relationship with them.
It’s often cheaper for you to hire someone to manage your social media presences than to do it yourself. You will have to stay on top of the posts on the page to have success. For many marketers, providing daily updates is too much of a challenge. Paying someone else to do it is an expense, but probably a worthwhile one.
Use Facebook contests to engage your followers. You want to engage with potential long-term customers, not just people interested in your contest. They just want an opportunity to win. Instead, you should see it as a form of rewarding people that are loyal to you.
If others will be posting on your Facebook page, be sure there is consistency. Your campaign should be consistent yet open to change in order to be successful. If necessary, prepare all of your weekly updates ahead of time, and make sure your colleagues know where to find them when the time comes to post.
Always keep SEO in mind when you post content to Facebook. If your website has a set of keywords, use those words as well in Facebook; you can also use Facebook for back-links to your website. If you target the correct keyword, your Facebook profile will eventually rank highly for that keyword.
Add photos to all Facebook updates. When you need to get in touch with your customers, a good picture is the best way to do this. Including photographs of your products being used by your employees and yourself will help your followers relate to you and your business.
If you’re not already using Facebook to promote your business, you probably will now. This article should have provided you with much of what you need to start, so stop making excuses. No matter how long you’ve been on Facebook, you can always improve. Apply these tips for improved results.
A plug-in for Facebook makes a great addition to your site. Blogging platforms often make this very simple for you, but with your site, you will have to get the right code to add your Facebook plugin. The plug-in will help others find your Facebook page easier and could also notify them as to your latest posts.